Application areas

Healthy Ageing

Holistic nutrition patterns for seniors needed

With the over 65 world population set to outnumber that of infants and toddlers by 2020, it’s clear that we will need to adjust nutrition patterns.  The nutritional needs are evident, essentially maintaining intake of necessary proteins , vitamins and minerals. However, product presentation is not always clear, consumers still need to understand that their diets can sometimes be insufficient to keep them in good shape. More holistic concepts might be needed, combining various parts of nutrition.

At FrieslandCampina we have made great efforts to  better understand the needs of these consumers as well as how to reach them with the right products. High quality dairy proteins are the basis of these new products; companies  catering to these consumers can profit from our know-how in this market. We see many opportunities in co-developing combinations with other macro and micro nutrients.

With an “over 65 “ world population outnumbering infants & toddlers in 2020, it’s clear that we have to find a solution to keep the ageing population healthy with good nutrition that fits the dietary habits of this consumer group.   The nutritional needs are evident; intake of high quality proteins , vitamins and minerals are necessary to meet the dietary needs of the consumer. The way of offering is however not always all that clear and straight forward. Consumers still have to be aware that their current diet can be insufficient to  meet all the dietary needs More holistic concepts might be needed, combining various parts of healthy ingredients At FrieslandCampina we have made great efforts to  better understand the needs of these consumers. As well as how to reach them with the right products.   High quality dairy proteins are the backbone of these new products for companies catering to these consumers. The market of senior nutrition provides endless opportunities to make a successful business. We are open to co develop these with you.

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