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DMV introduces Micelate Prestige

February 14, 2018

Micelate™ Prestige is a premium quality, cold-processed, native micellar casein isolate, derived from high quality milk. Backed by latest FrieslandCampina research, its difference lies in its prolonged digestion profile when compared to other common dairy protein sources available in the sports nutrition market today. This prolonged digestion profile ensures a sustained release of amino acids, supporting muscle mass and strength gain augmentation during sleep or when a longer recovery period is available. This profile is perfectly suited to meet the overnight recovery needs of elite athletes.

Mieke Acda, Product Group Manager at FrieslandCampina DMV explains: “Consumers and athletes around the world are increasingly looking beyond just ingredients towards more natural less processed  nutritional solutions with proven benefits. Our journey in developing this solution started with understanding the requirements of elite athletes. Our end user research indicated athletes’ priorities lie in supporting their recovery and increasing their performance to the maximum – but so far there was no premium solution available that ticked all the right boxes. Micelate™ Prestige addresses those needs and is now available to sports nutrition manufacturers looking to tap into overnight recovery and the “clean & natural” label trend.”

Just as with regular micellar casein, Micelate™ Prestige extraction process starts with fresh milk, but that is where the similarities end. Micelate™ Prestige micellar casein isolate is obtained through microfiltration, which results in a 95:5 casein: whey ratio. It is cold-processed and native which means the structure of the micelles is comparable to that of fresh milk. Instantised for ease-of-use, Micelate™ Prestige offers a pleasant sensory experience. It is an ideal component for high protein powdered beverages. Its slow digestion profile makes it suited for products aimed towards evening consumption.

FrieslandCampina invites you to join their upcoming webinar on March 28th, where Dr. Oliver Witard, University of Stirling, will explain the differences in nutritional quality and digestion profile among various protein sources.

For more information on Micelate™ Prestige, download available here FrieslandCampina DMV – Micelate Prestige