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DMV will present at the Bridge2Food Protein Summit

September 14, 2015

Consumer insights on protein

A recent cartoon in the Wall Street Journal stated: “When the box says protein, shoppers say: I’ll take it”. If it was that simple, we all would be in the protein business today. Nevertheless there is growing and global consumer interest in protein. At the Protein Summit Thursday 17th September in Rotterdam, our business development manager Benno van Mersbergen will uncover the latest consumer insights on protein. He will zoom in on the benefits consumer associate with protein as well as what are the characteristics of proteins that are important to consumers. It will not be surprising that apart from health benefits, also taste is essential, therefore we will also share the results of a sensory screening of different proteins. These insights will give you a headstart when you prepare yourself to profit from the global protein trend.