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Overnight Recovery as future platform for dairy proteins
Diderik Moerdijk, Marketing Director at FrieslandCampina DMV and responsible for the Performance Nutrition segment, discusses his insights on consumer trends and product developments within the Performance Nutrition segment. For sports and weight management the global trend is to increase protein levels.
We have learned from research on elite athletes that the importance of overnight recovery is underestimated and thus offers a complementary opportunity to increase effectiveness of training. Our latest overnight recovery concepts allow athletes to extend their recovery period for up to seven hours after consumption due to the sustained release of amino acids. It therefor makes it possible to boost muscle recovery during the night! The concepts have a high protein, low carb content and taste great.
Read about his thoughts on consumer trends and our overnight recovery concepts in this Key Interview by World of Food Ingredients.